Niche tour operators are shaking up the big boys but struggle to compete when it comes to marketing and promotion.
That’s where smart data comes into play, helping them read the minds of their potential clients.
Australia’s growing army of volunteers is presenting Not for Profits with a unique problem – finding the right kind of volunteer and IT expert Nathan Sri writes that data-mining might be the solution.
11-May-2015A study conducted for Lots:op by Pureprofile suggests that 51 per cent of Australians complete a life-enriching opportunity once per year, with 59 per cent researching via personal contacts and 32 per cent via internet search.
In Love With Opportunity: 67% Of Australians Have Completed A Life Enriching Experience, Finds Opportunity Marketplace Lots:op
Two thirds of Australians have completed a life enriching opportunity, including additional education, volunteer work, time overseas or competing in an endurance event at some point during their lives.
A Melbourne entrepreneur has created a new online tool he claims will enable Not for Profits to connect easier with people looking for life-enriching opportunities such as volunteer work.
One life. One world.